CWE offers overseas artists, mainly North American country music artists a base to operate or build a second career leg in Europe
Many a talented artist has felt the effects of a changing marketplace. And many more will, while the winds of change sweep down on Music Row. The music business that was will no longer be the model for the future.
Exposed to the current maelstrom of developments, what is an artist to do, if his or her recording contract is in jeopardy? Start knocking on other label doors, start thinking of your own label or look at other options such as taking the career overseas?
As striking as the option of pursuing a career in Europe may seem, many artists are reluctant to go overseas, due to the lack of information on opportunities or fearing language difficulties and misunderstanding caused by cultural differences.
CWE is set up to help artists overcome such "roadblocks" with a full range of services, which can be geared to the individual needs of an artist.
CWE staff is intimately familiar with the European country music scene. having spent many years working in this field in a variety of strategic, planning and operating functions .
Specific services for artists:
- Career assessment and strategic career planning
- Create a brand
- Develop promotional material
- Seek media exposure in print or electronic media
- Seek and evaluate opportunities for the artist to perform
- Negotiate contracts with all sources concerned
- Supervise preparations for and control setups at all types of performances
- Manage financial arrangements with third parties
- Assist in or organize music production and distribution.
Now you might ask, are we a management company, publicist, booking or talent agency? Given the needs of the artist, we have to be a bit of everything and more. To serve an artists effectively, we have to think outside of the box. Times are different and different times require different approaches and people. Like those from and at CWE.
Find out more, send us an e-mail or call.